Search Engine Optimization And Web Website Usability
Join an SEO Forum. This is the most effective and interactive way of learning the tricks of the trade. Simply join any online SEO discussion forum, read out what the forum members are posting, befriend people, ask them about your doubts and post new threads related to your doubts, this will help you learn a lot.
You need to have viable keywords. Some keywords are just too saturated and nothing will get you a high rank, not even search engine optimization. Keywords that are single words are the worst. Double worded keywords are not far behind. If you want the best chance at search engine optimization, keywords need to be at least 3 words long and sometimes even 4. To ensure you have a chance search Google for exact matches with quotes to get an idea of your competition. Under 5000 matches is the recommended number.
Search engines rarely use the keyword Meta tag: Google ignores it completely. However, it doesn't hurt, and can help in a small business startup way. Include your brand name and your own name. That way some engines might show your pages if somebody is looking for your name. The other Meta tags have no SEO value, and do not help to improve your search engine ranking whatsoever.
Another way to increase search engine ranking is to properly utilize the title tag. This is the first place that Google learns what your page is about. You should always make every offer to include your keyword in your title. I've looked at many web sites source pages, and I've noticed that many people don't utilize their title tag correctly. So this could be an easy win for you.
search engine news We are in a difficult day in age nowadays because of social media. We find that search engines do not like to take tons of links from the same domain but most people will be linking from sites like Facebook and twitter now. How exactly do we deal with the fact that many people will not be linking from their websites or blogs anymore as those mediums are far too complicated. We will have to keep trying to invent new ideas and use as many of the older methods such as linking to SEO friendly directories, writing articles, and begin to really take advantage of any clones of these types of sites as we can.
There are probably a million more questions to ask, but these are the basic ones to start with. Be thorough and write them down as they come to you so you don't forget to ask them when you communicate with a potential SEO.
Now, back to the writing part. The thing Google (and other search engines) values most is your title. That's the text at the very top of your page (possibly invisible), the text that is bookmarked and also appears in blue on a search engine results page. Therefore, you'll want to incorporate your main keywords into this title, and place them first--even before your company name. Unless your company name is Coke or McDonald's. Or some other well-known brand.
