How Does Search Engine Optimization Apply To Web Marketing
Once you are crystal clear on who you are talking to, you can use language he/she understands and will relate to. You can craft a Unique Selling Point that he/she connects with. You can build a sales letter that makes sense to him/her and online invoice addresses his/her specific fears, concerns and hopes.
I have tried this approach with one of my websites. I was trying to drive visitors to a site selling a couple of products in a very competitive niche. I decided to pretty much forget search engine ranking optimization because in a so crowded niche I didn't want to depend on Google for traffic.
One of the search engine optimization tips that gets ignored is to write quality content. This is very important and gone are the days of throwing up short articles in hopes of ranking and getting traffic. Now you should be writing at least 500 words of useful content in every post. The more the better, but it has to be natural and useful.
Google uses Page rank concept to rank the websites. Hence, you should have quality links that are referring to your website. This can be done by getting loads and loads of reciprocal links. You should do a lot of research to find the companies which will be interested in participating in the reciprocal link programs of yours. Even though, this consumes a lot of time, as a web master you should do it to improve search engine ranking.
The most important thing to remember when shopping for the right aged domain is that transferring a domain to a different registrar can cause it to loose its age, which of course will not help your search engine ranking whatsoever! - so KEEP it with the SAME REGISTRAR.
search engine news This way you will make the best use of your SEO and make sure that your site is search engine-friendly from the start. However, your SEO can help improve your existing site although redesign will probably be a part of it.
Actually, each search engine has its own method of assigning value to each website it visits and chooses to include in its listings. These determining factors are included in the instructions given the spiders which visit the sites and the software controlling the listings on the search engine site. There are often humans as well who can override the decisions of the software judges. This is what can make SEO a little difficult. What is top priority for one search engine may not figure in as strongly for another. Of course, everyone is trying to figure out how to second guess Google, but don't forget, there are other search engines also providing traffic to a great many sites as well.
