Seo Or Search Engine Optimization - What Is It
As almost anybody with access to a news source knows by now, Microsoft put in an unsolicited offer to purchase the Yahoo! search engine in early March 2008. Yahoo! rejected this offer at first, saying that it undervalued its company as one of the top engines (and a provider of other services, including email and chat as well). Microsoft did not increase the offer at this point; it instead decided to enter a proxy battle.
After becoming a search engine optimization marketer, I felt betrayed. Most of these people didn't talk about search engine optimization because they didn't do it. They simply took offline marketing techniques and adapted them to the internet.
If you don't know anything about HTML, consider learning even just the basics of the language so that you will be able to use meta-tags to improve your search engine positioning. Titles in particular can affect your page ranking, so make sure you do the necessary coding to increase your chances of getting better page ranks.
There are lots of things that have to be done by any web master if he wants to have a very good search engine ranking. First the content should be quality content and you should be updating it quite regularly. You should have keyword rich content. You should first do a lot of research in finding out keywords which your prospective customers will be using while searching on the internet. Then you have to get content accordingly. This can immensely help in improving search engine ranking. But, never use content which is only focusing on keywords and have no substance. You have to strike a good balance between the both.
search engine news White hat techniques are the SEO strategies that are above-board and approved of by the search engines themselves. They don't attempt to trick the Search engines to rank the web pages higher with underhand techniques- often called grey or black hat strategies. While there are some black hat techniques that can indeed boost your search engine positioning in a short space of time, this success is almost always short-lived. If a search engine detects websites that use these 'gaming' techniques, they almost always penalize them. One of the biggest penalties being a complete ban from appearing in any of the search engine results.
The importance of submitting articles to directories is to build backlinks. Backlinks are links that you will put in your articles that link back to your website. Over time, the more backlinks that you have pointing at your website, the higher your website's rankings will climb.
PLACEMENT: After you have thoroughly done your keyword research, it is time to strategically place them in all the elements* of your site (Header, Title, Description, Meta Tags, Navigation Links, Images, H1, H2, H3 tags, Alt Tags, item346765548 Body etc.) to effectively have Google and the others to index or take account of all of them to be able to rank your site's relevance for those keywords.
If you have created a website just for fun then you don't have to worry too much about how to improve its search engine ranking. The situation is different if you are running a business type website. In that case you might want to promote your business online and to do all that is needed for this purpose. That is where search engine optimization takes its place.
