Using Search Engine Optimization During Short Article Marketing

As almost anybody with access to a news source knows by now, Microsoft put in an unsolicited offer to purchase the Yahoo! search engine in early March 2008. Yahoo! rejected this offer at first, saying that it undervalued its company as one of the top engines (and a provider of other services, including email and chat as well). Microsoft did not increase the offer at this point; it instead decided to enter a proxy battle.

Now, as for search engine optimization, you will have to come up with a great internet marketing strategy to get high PR sites to add your link to their site. You will have to do some Join venture deals or give them one of your own products for free, or just try plain old fashion email, and hope you will get a response.

Put your keyword throughout your page. The keyword should always go in the first paragraph of you page as well as in the last paragraph Also try to use variations of the keyword throughout the page.

First of all keep a check on all the instructions that are given by the search engines. It is important that you design your website according to the instructions. The main reason behind building your website according to this is that the search engines give first priority to the websites which are built according to the guidelines and by this way the ranking of your website increases a lot. This is the first step that you should take into account while designing your website to take it to the top 10 search engine ranking.

search engine news White hat techniques are the SEO strategies that are above-board and approved of by the search engines themselves. They don't attempt to trick the Search engines to rank the web pages higher with underhand techniques- often called grey or black hat strategies. While there are some black hat techniques that can indeed boost your search engine positioning in a short space of time, this success is almost always short-lived. If a search engine detects websites that use these 'gaming' techniques, they almost always penalize them. One of the biggest penalties being a complete ban from appearing in any of the search engine results.

If you want to shortcut the process of building your site into an authority site for the next couple of years you can use high page rank sites like EzineArticles as a way of leveraging your content to achieve higher search engine rankings. The only disadvantage of that is you will not be focusing all of your energy on building your own site into an authority site.

There is a title bar on the home e page of our website. This title bar is colored and it is on the top section of the page. It should contain maximum six words. It is necessary to add your company name in this title bar. It should also tell the use of your website. You should also do your best to locate for keywords. These keywords should be included in the title bar. It is necessary to make sure that keywords should be able to pull the traffic on your website. Now you can check the title bar of every page on your website. All these title bars should include all the necessary keywords.

No canonical redirect. You have two different URLs for your domain- one with www and another without it- You should choose one of the two URLs as your preferred (or main) one and then redirect from the non-www version of the URL to the www version (or vice versa). Many people forget to do this. No redirecting means that links to one of the two URLs will just benefit that URL, not the other one. By redirecting, the links to any of the two URLs will be counted together, as links pointing to the URL you have set as preferred, this will benefit the rank of your site.